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customer demand - translation to russian
.svg?width=200 "Demand chain management is aimed at managing complex and dynamic supply and demand networks.<ref name=\"Wieland-Wallenburg\">cf. Andreas Wieland, Carl Marcus Wallenburg (2011): ''Supply-Chain-Management in stürmischen Zeiten''. Berlin.</ref> (cf. Wieland/Wallenburg, 2011)")
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![avatar]] providing automated customer service on a web page.](https://commons.wikimedia.org/wiki/Special:FilePath/Automated online assistant.png?width=200 "avatar]] providing automated customer service on a web page.")
Definition
Wikipedia
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Demand-chain management (DCM) is the management of relationships between suppliers and customers to deliver the best value to the customer at the least cost to the demand chain as a whole. Demand-chain management is similar to supply-chain management but with special regard to the customers.
Demand-chain-management software tools bridge the gap between the customer-relationship management and the supply-chain management. The organization's supply chain processes are managed to deliver best value according to the demand of the customers. DCM creates strategic assets for the firm in terms of the overall value creation as it enables the firm to implement and integrate marketing and supply chain management (SCM) strategies that improve its overall performance. A study of the university in Wageningen (the Netherlands) sees DCM as an extension of supply chain management, due to its incorporation of the market-orientation perspective on its concept.
